10 Ways a Web Consultant Can Supercharge Your Website

Let’s explore ten ways a web consultant can supercharge your website and advance your online presence.

1. Website Audit: Evaluating Your Online Presence

A thorough website audit is a web consultant’s first step to understanding your online presence. This involves analysing your website’s structure, content, performance, and SEO. By identifying strengths, weaknesses, and areas for improvement, consultants can develop a tailored strategy to enhance your website’s performance.

Identifying Technical Issues

One of the primary objectives of a website audit is to identify and fix any technical issues that may be affecting your site’s performance. This includes broken links, slow page loading times, and mobile responsiveness issues. Addressing these issues with a technical website audit not only improves user experience but also boosts your site’s search engine rankings.

2. SEO Optimisation: Ranking Higher on Search Engines

Search engine optimisation (SEO) is essential for driving organic traffic to your website. A web consultant can advise on and help optimise your site’s content, meta tags, and structure to improve its visibility on search engines like Google.

Keyword Research and Implementation

Keyword research is a cornerstone of SEO. A web consultant can conduct in-depth keyword research to identify the terms and phrases your target audience is searching for. By strategically implementing these keywords throughout your website, they can help improve your search engine rankings and attract more qualified traffic.

3. Content Strategy: Engaging Your Audience

Compelling content is key to keeping visitors on your site and encouraging them to take action. A web consultant can help develop a content strategy that aligns with your brand and resonates with your target audience.

Content Creation and Optimisation

From blog posts to product descriptions, a web consultant can create and optimise various types of content to engage your audience and drive conversions. This includes optimising headlines, meta descriptions, and alt text to improve search engine visibility.

A well-conceived content strategy may include off-site content, such as social media posts (see below) and guest posts for sector-related publications. This content will help drive visitors to your website via inbound links. These links, known as backlinks, are a crucial part of any SEO strategy.

4. User Experience (UX) Design: Enhancing Navigation and Accessibility

A positive user experience is vital for keeping visitors on your site and encouraging them to return. A web consultant can help optimise your website’s design and navigation to ensure a seamless and enjoyable user journey. This keeps users on your website for longer, enables them to find what they are looking for quicker, and improves conversion rates as a result.

Responsive Web Design

With the increasing use of mobile devices, having a responsive website is essential. In fact, many websites are now seeing over 60% of their visitors browsing with mobile devices, so your website must work flawlessly on tablets and smartphones.

A web consultant can ensure that your site looks and functions flawlessly across all devices, improving user experience and preventing potential customers from bouncing to a competitor’s website. 

5. Conversion Rate Optimization (CRO): Turning Visitors into Customers

Converting website visitors into customers is the ultimate goal for any business. A web consultant can analyse user behaviour and implement strategies to optimise conversion rates.

Technologies such as Hotjar can be used to analyse your website to help identify areas that are underperforming. The insights gained from these reports, plus information from other platforms such as Google Analytics (see below) will help inform the necessary changes needed to improve the performance of your website.

A/B Testing

A/B testing involves comparing two versions of a web page to see which one performs better. A web consultant can conduct A/B tests on elements such as call-to-action buttons, headlines, and layouts to identify the most effective conversion strategies.

Once the best-performing solution has been identified, those changes can be applied throughout the site. Then, over time, data from Google Analytics will show the true impact of those changes. 

6. Analytics and Tracking: Monitoring Performance Metrics

Understanding how your website is performing is essential for making informed decisions and optimising your online presence. A web consultant can help set up analytics tools (if you don’t already have them) and track key performance metrics to measure the success of your website.

Performance Tracking and Reporting

By regularly monitoring metrics such as traffic sources, bounce rates, and best/worst performing pages, a web consultant can identify trends and areas for improvement. They can then provide you with detailed reports and recommendations to help you achieve your online goals.

Tools for analysing web analytics and reporting include Google Analytics, SEMrush, MOZ, Ahrefs and Screaming Frog to name but a few.

7. Local SEO: Targeting Your Local Audience

For businesses with a physical location, local SEO is crucial for attracting nearby customers. A web consultant can help optimise your website for local search, ensuring that you appear in local listings and map searches.

Google My Business Optimisation

Optimising your Google My Business profile is key to improving your visibility in local search results. To attract local customers, a web consultant can optimise your profile with accurate business information, photos, and product/service listings.

Positive customer reviews are also very important in attracting new business. It’s important to encourage your customers to leave positive reviews on your Google profile, as well as other review services such as FeeFo and Trustpilot. This is a form of social proof and gives potential customers the confidence to enquire.

8. Social Media Integration: Expanding Your Online Reach

Social media is a powerful tool for engaging with your audience and driving traffic to your website. A web consultant can help integrate social media into your website and develop strategies to maximise your social media presence.

Social feeds from platforms such as Instagram and Facebook can be included on your website. But be aware that the look & feel of these feeds can be restricted because those services often enforce their branding where possible.

Social Sharing and Engagement

By adding social sharing buttons to your website, a web consultant can encourage visitors to share your content and increase brand awareness. This can work extremely well for B2C companies that sell physical products.

A web consultant can also assist with the implementation of a well-planned social media strategy. From the creation of template designs for each platform to a strategy of what types of content to post and when to post them, a web consultant can help guide your team towards a well-executed social media presence that increases followers and visitors to your website. 

9. Security and Maintenance: Protecting Your Website

Ensuring the security and maintenance of your website is essential for protecting your data and reputation. A web consultant can help implement security measures and provide ongoing maintenance to keep your site running smoothly.

Regular Backups and Updates

Regularly backing up your website and keeping software up to date is critical for preventing security breaches and downtime. A web consultant can help automate these processes and provide reactive or proactive website maintenance packages to keep your site secure.

10. Continuous Improvement: Adapting to Changing Trends

The digital landscape is constantly evolving, and it’s essential to stay ahead of the curve. A web consultant can monitor industry trends and recommend strategies to keep your website competitive.

Future-proofing Your Website

By staying informed about emerging technologies and best practices, a web consultant can help future-proof your website and ensure its long-term success in a rapidly changing digital world.

How can a web consultant help improve your website?

In summary, hiring a web consultant can be a game-changer for your online presence. By leveraging their expertise in SEO, content strategy, UX design, and more, you can take your website to new heights and achieve your business goals. So, if you’re ready to supercharge your website and stay ahead of the competition, consider hiring a web consultant today.